First, rest assured that both make your content more accessible and watchable. It all depends on what you want to do with your video.
Open captions are ‘burned’ onto your video file and work best for social media. They’re always on display and help increase your engagement. Many people scroll through social media without sound on, so including open captions makes it more likely they’ll watch through your content.
With closed captions, you’d upload a ‘side-car’ transcript file separate from your actual video. Viewers can then turn on or off captions at their preference. Closed captions help content rank higher in search results because search engines can access and analyze them to categorize your content. Note that you’ll need a compatible platform to add closed captions.
To help you make an informed decision, read more in our guide on
closed vs. open captions.