The old B2B playbook is becoming obsolete. In a world saturated by AI-generated content, winning attention requires more than just a digital presence. It requires a distinct, human personality.
Join us for an exclusive webinar with Neal Schaffer where we break down the essential pillars of B2B growth in 2026. We’ll show you how to move beyond the marketing department's walls and into a dynamic content ecosystem that builds trust on autopilot. You’ll learn how to stop the daily posting grind and start a natural content progression that turns single conversations into a month of authority.
What we’ll cover:
- The UGC Revolution: Why niche B2B creators, satisfied customers, and your own employees are your new "sales force" - and how to source content that represents your brand without adding to your team's workload.
- The Voice of Authority: Leveraging podcasting as a high-efficiency content engine. Learn how interviewing creators and internal experts creates a bridge between social engagement and deep-funnel trust.
- Webinars 2.0: Moving from "boring slides" to interactive experiences. Discover how to identify resonating topics from your organic social data to create webinars that are guaranteed to convert.
Sign up to watch live or to get the replay sent to your inbox.
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Our speakers
Neal Schaffer
Neal Schaffer is a leading authority on helping B2B companies generate revenue through digital transformation. As a Fractional CMO, Rutgers Business School educator, and author of six books—including The Age of Influence and his latest, Digital Threads—Neal teaches businesses how to leverage modern strategies like influencer marketing and AI to build trust and authority. A recognized expert in the B2B space, he helps brands replace cold outreach with content that converts.
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
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How B2B Brands Win Attention in 2026
The old B2B playbook is becoming obsolete. In a world saturated by AI-generated content, winning attention requires more than just a digital presence. It requires a distinct, human personality.
Join us for an exclusive webinar with Neal Schaffer where we break down the essential pillars of B2B growth in 2026. We’ll show you how to move beyond the marketing department's walls and into a dynamic content ecosystem that builds trust on autopilot. You’ll learn how to stop the daily posting grind and start a natural content progression that turns single conversations into a month of authority.
What we’ll cover:
- The UGC Revolution: Why niche B2B creators, satisfied customers, and your own employees are your new "sales force" - and how to source content that represents your brand without adding to your team's workload.
- The Voice of Authority: Leveraging podcasting as a high-efficiency content engine. Learn how interviewing creators and internal experts creates a bridge between social engagement and deep-funnel trust.
- Webinars 2.0: Moving from "boring slides" to interactive experiences. Discover how to identify resonating topics from your organic social data to create webinars that are guaranteed to convert.
Sign up to watch live or to get the replay sent to your inbox.
Join us for an exclusive webinar with Neal Schaffer where we break down the four pillars of B2B growth in 2026.
Our speakers
Neal Schaffer
Neal Schaffer is a leading authority on helping B2B companies generate revenue through digital transformation. As a Fractional CMO, Rutgers Business School educator, and author of six books—including The Age of Influence and his latest, Digital Threads—Neal teaches businesses how to leverage modern strategies like influencer marketing and AI to build trust and authority. A recognized expert in the B2B space, he helps brands replace cold outreach with content that converts.
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
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