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Community Workshop: Promote shows and events on social media

April 28, 2026
|
12:00 pm
EST

Promoting your show or event on social can feel like a lot of effort for little return.

You post, you share, you remind people… and still, it doesn’t always translate into real listeners, viewers, or attendees.

In this Community Workshop, we’re joined by Amy Watts, a B2B Social Strategist, to break down how to use social media more intentionally to actually drive results for your shows and events.

This session is all about moving beyond “just posting” and learning how to promote in a way that gets people to take action.

In this workshop, you’ll learn:

  • How to use social media to drive real attendance and listens
  • What types of posts actually convert (and which ones don’t)
  • How to promote your show or event without feeling repetitive
  • Simple strategies to build momentum leading up to a launch or live session
  • Practical ways to turn your content into consistent visibility

Whether you’re promoting a podcast, webinar, or live event, you’ll walk away with a clearer, more effective approach to social that you can start using right away.

Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.

RSVP to watch live or get the replay

Our speakers

Amy Watts

B2B Social Strategist

A SaaS startup marketer turned freelance social strategist, helping B2B brands build engaged communities on LinkedIn with memorable, conversation-sparking content.

Kendall Breitman

Community Lead

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.

Starte jetzt mit Riverside.

*Keine Kreditkarte erforderlich. Kostenlose Version verfügbar.
Recorded on
Apr 28, 2026 12:00 PM

Community Workshop: Promote shows and events on social media

Promoting your show or event on social can feel like a lot of effort for little return.

You post, you share, you remind people… and still, it doesn’t always translate into real listeners, viewers, or attendees.

In this Community Workshop, we’re joined by Amy Watts, a B2B Social Strategist, to break down how to use social media more intentionally to actually drive results for your shows and events.

This session is all about moving beyond “just posting” and learning how to promote in a way that gets people to take action.

In this workshop, you’ll learn:

  • How to use social media to drive real attendance and listens
  • What types of posts actually convert (and which ones don’t)
  • How to promote your show or event without feeling repetitive
  • Simple strategies to build momentum leading up to a launch or live session
  • Practical ways to turn your content into consistent visibility

Whether you’re promoting a podcast, webinar, or live event, you’ll walk away with a clearer, more effective approach to social that you can start using right away.

Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.

Learn how to use social to drive real attendance and listens.

Our speakers

Amy Watts

B2B Social Strategist

A SaaS startup marketer turned freelance social strategist, helping B2B brands build engaged communities on LinkedIn with memorable, conversation-sparking content.

Kendall Breitman

Community Lead

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.

Starte jetzt mit Riverside.

*Keine Kreditkarte erforderlich. Kostenlose Version verfügbar.