Promoting your show or event on social can feel like a lot of effort for little return.
You post, you share, you remind people… and still, it doesn’t always translate into real listeners, viewers, or attendees.
In this Community Workshop, we’re joined by Amy Watts, a B2B Social Strategist, to break down how to use social media more intentionally to actually drive results for your shows and events.
This session is all about moving beyond “just posting” and learning how to promote in a way that gets people to take action.
In this workshop, you’ll learn:
Whether you’re promoting a podcast, webinar, or live event, you’ll walk away with a clearer, more effective approach to social that you can start using right away.
Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.

A SaaS startup marketer turned freelance social strategist, helping B2B brands build engaged communities on LinkedIn with memorable, conversation-sparking content.

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
Promoting your show or event on social can feel like a lot of effort for little return.
You post, you share, you remind people… and still, it doesn’t always translate into real listeners, viewers, or attendees.
In this Community Workshop, we’re joined by Amy Watts, a B2B Social Strategist, to break down how to use social media more intentionally to actually drive results for your shows and events.
This session is all about moving beyond “just posting” and learning how to promote in a way that gets people to take action.
In this workshop, you’ll learn:
Whether you’re promoting a podcast, webinar, or live event, you’ll walk away with a clearer, more effective approach to social that you can start using right away.
Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.
Learn how to use social to drive real attendance and listens.

A SaaS startup marketer turned freelance social strategist, helping B2B brands build engaged communities on LinkedIn with memorable, conversation-sparking content.

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.