Create better educational content: How Semrush does it (and how you can, too)
Learn how Semrush turns expertise into educational videos that help users learn, engage, and succeed.
In this session, Rita Cidre, Head of Customer Education and Community at Semrush, takes us behind the scenes of Semrush Academy to share how her team plans, scripts, records, and produces educational content. Through real examples, she'll share practical tips for creating better tutorials, product walkthroughs, and video lessons.
We'll cover:
- Plan with purpose: How Semrush chooses topics, structures courses, and turns complex ideas into clear, actionable lessons.
- Script and present: How to write engaging scripts and help subject-matter experts feel confident on camera.
- Keep viewers engaged: Techniques for capturing attention, maintaining momentum, and creating content people actually finish.
- Record like a pro: Practical tips for filming high-quality educational videos, even with a simple setup.
- Edit and repurpose: How to turn raw recordings into polished lessons and short clips you can use across channels.
Get an inside look at Semrush's content creation process and take away ideas you can apply to your own educational videos.
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Our speakers
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
Rita Cidre
Rita Cidre works at the intersection of marketing strategy and education. She has led marketing teams at Time, NPR, Zillow, and Qualtrics, and her marketing courses are taught at hundreds of universities worldwide — from NYU to Harvard to WU Vienna, where she lives with her family. She currently leads Customer Education and Community at Semrush, where she helps customers succeed in SEO and AI Search. Her guiding belief: in an AI-driven world, the brands that win are the most human. Outside of work, Rita loves reading, biking, and writing children's books.
Start creating with Riverside
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Create better educational content: How Semrush does it (and how you can, too)
Learn how Semrush turns expertise into educational videos that help users learn, engage, and succeed.
In this session, Rita Cidre, Head of Customer Education and Community at Semrush, takes us behind the scenes of Semrush Academy to share how her team plans, scripts, records, and produces educational content. Through real examples, she'll share practical tips for creating better tutorials, product walkthroughs, and video lessons.
We'll cover:
- Plan with purpose: How Semrush chooses topics, structures courses, and turns complex ideas into clear, actionable lessons.
- Script and present: How to write engaging scripts and help subject-matter experts feel confident on camera.
- Keep viewers engaged: Techniques for capturing attention, maintaining momentum, and creating content people actually finish.
- Record like a pro: Practical tips for filming high-quality educational videos, even with a simple setup.
- Edit and repurpose: How to turn raw recordings into polished lessons and short clips you can use across channels.
Get an inside look at Semrush's content creation process and take away ideas you can apply to your own educational videos.
See how Semrush plans, creates, and scales engaging educational videos, from start to finish.
Our speakers
Kendall Breitman
Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.
Rita Cidre
Rita Cidre works at the intersection of marketing strategy and education. She has led marketing teams at Time, NPR, Zillow, and Qualtrics, and her marketing courses are taught at hundreds of universities worldwide — from NYU to Harvard to WU Vienna, where she lives with her family. She currently leads Customer Education and Community at Semrush, where she helps customers succeed in SEO and AI Search. Her guiding belief: in an AI-driven world, the brands that win are the most human. Outside of work, Rita loves reading, biking, and writing children's books.
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Start creating with Riverside
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