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Community Workshop: The Marketer's Guide to Smarter Content Distribution

September 23, 2026
|
12:00 pm
EDT

Getting more content out as part of for your marketing efforts isn't about creating more, it's about being smarter with what you have.

Marketers are stuck in a cycle of creating more to stay visible, when the real opportunity is in distributing better. One recording, one interview, one webinar — those can fuel your entire content strategy if you know how to run them through a distribution flywheel.

In this Community Workshop, we're joined by Justin Simon, founder of Distribution First, to break down exactly how to make that happen. Justin has spent 15 years helping content teams escape the endless creation cycle and get more mileage out of what they've already made.

Here's what we'll cover:

  • How to turn one video or other recording asset into a distribution powerhouse
  • The new flywheel — how leading with distribution will help you get more out of your content
  • Real systems you can use, for any team no matter the size
  • Tips for working this into your workflow without adding more to your plate

Whether you're a team of one or managing a full content operation, you'll walk away with a clear framework you can start using right away. Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.

RSVP to watch live or get the replay

Our speakers

Justin Simon

Founder, Distribution First. Director of Marketing at Block Imaging

Justin Simon is the founder of Distribution First, where he helps content marketers escape the endless content creation cycle by focusing on strategic distribution. With 15 years in content marketing, he’s helped dozens of teams maximize their content without burning out. Justin’s approach flips traditional marketing on its head and teaches marketers how to make their existing content work harder and drive better results. He’s also the host of the Distribution First podcast, a top 10% podcast globally.

Kendall Breitman

Head of Community

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.

Starte jetzt mit Riverside.

*Keine Kreditkarte erforderlich. Kostenlose Version verfügbar.
Recorded on
Sep 23, 2026 12:00 PM

Community Workshop: The Marketer's Guide to Smarter Content Distribution

Getting more content out as part of for your marketing efforts isn't about creating more, it's about being smarter with what you have.

Marketers are stuck in a cycle of creating more to stay visible, when the real opportunity is in distributing better. One recording, one interview, one webinar — those can fuel your entire content strategy if you know how to run them through a distribution flywheel.

In this Community Workshop, we're joined by Justin Simon, founder of Distribution First, to break down exactly how to make that happen. Justin has spent 15 years helping content teams escape the endless creation cycle and get more mileage out of what they've already made.

Here's what we'll cover:

  • How to turn one video or other recording asset into a distribution powerhouse
  • The new flywheel — how leading with distribution will help you get more out of your content
  • Real systems you can use, for any team no matter the size
  • Tips for working this into your workflow without adding more to your plate

Whether you're a team of one or managing a full content operation, you'll walk away with a clear framework you can start using right away. Sign up to join live and ask your questions — or RSVP to get the replay sent to your inbox.

Get the new marketing playbook. Learn how to create more assets for your brand without creating more work for yourself or your team.

Our speakers

Justin Simon

Founder, Distribution First. Director of Marketing at Block Imaging

Justin Simon is the founder of Distribution First, where he helps content marketers escape the endless content creation cycle by focusing on strategic distribution. With 15 years in content marketing, he’s helped dozens of teams maximize their content without burning out. Justin’s approach flips traditional marketing on its head and teaches marketers how to make their existing content work harder and drive better results. He’s also the host of the Distribution First podcast, a top 10% podcast globally.

Kendall Breitman

Head of Community

Kendall Breitman leads Riverside's community of creators, supporting the thousands of creators in the Riverside community, helping them hone their skills, create new connections, and reach their goals. A people person to her core, Kendall's passion is connecting with creators and hearing their stories. Before joining Riverside, Kendall worked as a political reporter and television producer for news outlets like NBC and Bloomberg.

Starte jetzt mit Riverside.

*Keine Kreditkarte erforderlich. Kostenlose Version verfügbar.