We hosted a fireside chat with Chris Schremp, Managing Director of YouTube Content Partnerships & Partner Development, who brought over a decade of experience working with many of the platform’s most successful creators and media partners.
In the conversation, Chris shared how brands can think about YouTube more like a product, using creator-style content, audience insights, and platform-native distribution to drive reach and real business results.
Attendees heard lessons from inside the YouTube ecosystem, including the strategies creators use to build loyal audiences and how brands can apply them to drive distribution, build brand awareness, and deliver measurable outcomes across consideration, conversion, and retention.
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Our speakers
Chris Schremp
Chris Schremp is a Managing Director at YouTube, leading the Scaled Partnerships organization and overseeing the growth of the platform’s global partner ecosystem. A strategic leader with over 25 years of experience, he has a proven track record of scaling high-performance organizations, including managing $16B+ in ARR and driving significant operating margins. His expertise spans executive roles at Avid Technology and PTC, as well as leadership in the FinTech sector. A Brown University engineering alumnus and former varsity athlete, Chris is a recognized thought leader at the intersection of emerging technology, creator economy dynamics, digital media, and operational excellence.
Erika Varangouli
Erika Varangouli is responsible for Organic and AI Search at Riverside. Before Riverside, she led organic and brand teams at Semrush. She has worked with companies like Capterra, Symantec, Travelex, Asics, HSBC and more. She is a guest conference speaker, webinar host, and awards judge.
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How Brands Win on YouTube with Creators
We hosted a fireside chat with Chris Schremp, Managing Director of YouTube Content Partnerships & Partner Development, who brought over a decade of experience working with many of the platform’s most successful creators and media partners.
In the conversation, Chris shared how brands can think about YouTube more like a product, using creator-style content, audience insights, and platform-native distribution to drive reach and real business results.
Attendees heard lessons from inside the YouTube ecosystem, including the strategies creators use to build loyal audiences and how brands can apply them to drive distribution, build brand awareness, and deliver measurable outcomes across consideration, conversion, and retention.
Join us for an exclusive live session with Chris Schremp, Managing Director of YouTube Content Partnerships & Partner Development.
Our speakers
Chris Schremp
Chris Schremp is a Managing Director at YouTube, leading the Scaled Partnerships organization and overseeing the growth of the platform’s global partner ecosystem. A strategic leader with over 25 years of experience, he has a proven track record of scaling high-performance organizations, including managing $16B+ in ARR and driving significant operating margins. His expertise spans executive roles at Avid Technology and PTC, as well as leadership in the FinTech sector. A Brown University engineering alumnus and former varsity athlete, Chris is a recognized thought leader at the intersection of emerging technology, creator economy dynamics, digital media, and operational excellence.
Erika Varangouli
Erika Varangouli is responsible for Organic and AI Search at Riverside. Before Riverside, she led organic and brand teams at Semrush. She has worked with companies like Capterra, Symantec, Travelex, Asics, HSBC and more. She is a guest conference speaker, webinar host, and awards judge.
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