Sophie Miller, founder of Pretty Little Marketer, joined us to share practical advice on growing an audience, keeping people engaged, and building a brand people genuinely want to follow.
Drawing from her experience building one of the most recognisable marketing communities online, Sophie explained how she grew a global audience of more than 600,000 by making social media feel simpler, more relevant, and more community-driven. She unpacked the strategies that help brands build attention and turn it into long-term engagement.
In this session, Sophie explores:
- how to build a large, relevant following across channels, with content that attracts the right audience
- how to keep that audience engaged over time, so you are building real connection rather than just chasing reach
- how to strike the right balance between personality and expertise in your content
- how to show up consistently in a way that feels sustainable and avoids burnout
- how to use community as a growth lever to build trust, loyalty, and stronger brand affinity
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Our speakers
Sophie Miller
Sophie Miller is a leading marketing community expert and content creator who has built a global following of over 600,000 across platforms. As the founder of Pretty Little Marketer, she specialises in making social media simple while placing community at the heart of marketing strategies. Sophie's community-focused approach has earned her partnerships with major brands including Adobe, Meta and YouTube, along with speaking engagements for organisations like Semrush, ASOS and L'Oreal.
Sarah Taylor
Sarah Taylor is a Client Success Manager at Riverside, where she partners with businesses and creators to help them create better content with confidence. With a background in content strategy, podcasting, speaking, and on-camera hosting, she brings an engaging and informed perspective to content creation and audience connection. She is also the host of The Becoming Podcast: Faithful and Unfinished and has appeared on Breakfast Television, Cityline, and CBC.
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Marketing Your Business When You Are the Brand
Sophie Miller, founder of Pretty Little Marketer, joined us to share practical advice on growing an audience, keeping people engaged, and building a brand people genuinely want to follow.
Drawing from her experience building one of the most recognisable marketing communities online, Sophie explained how she grew a global audience of more than 600,000 by making social media feel simpler, more relevant, and more community-driven. She unpacked the strategies that help brands build attention and turn it into long-term engagement.
In this session, Sophie explores:
- how to build a large, relevant following across channels, with content that attracts the right audience
- how to keep that audience engaged over time, so you are building real connection rather than just chasing reach
- how to strike the right balance between personality and expertise in your content
- how to show up consistently in a way that feels sustainable and avoids burnout
- how to use community as a growth lever to build trust, loyalty, and stronger brand affinity
Join Sophie Miller, founder of Pretty Little Marketer, to learn how to grow an engaged audience and build a brand people want to follow.
Our speakers
Sophie Miller
Sophie Miller is a leading marketing community expert and content creator who has built a global following of over 600,000 across platforms. As the founder of Pretty Little Marketer, she specialises in making social media simple while placing community at the heart of marketing strategies. Sophie's community-focused approach has earned her partnerships with major brands including Adobe, Meta and YouTube, along with speaking engagements for organisations like Semrush, ASOS and L'Oreal.
Sarah Taylor
Sarah Taylor is a Client Success Manager at Riverside, where she partners with businesses and creators to help them create better content with confidence. With a background in content strategy, podcasting, speaking, and on-camera hosting, she brings an engaging and informed perspective to content creation and audience connection. She is also the host of The Becoming Podcast: Faithful and Unfinished and has appeared on Breakfast Television, Cityline, and CBC.
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