B2B podcasting

A B2B podcast is a branded show designed to build industry authority, educate prospects, and reach professional audiences. For organizations that sell to other businesses, it can become a powerful lead-generation and relationship-building channel. 

Below, you'll find guides and resources to help you execute a successful business podcast strategy.

_{Types of B2B podcasts} 

Choosing the right B2B podcast format depends on your goals and audience. You can launch a thought leadership podcast to build brand authority. A corporate podcast can support customer education. Branded and private podcasts help teams share information more efficiently. 

Our blog covers:

• The difference between branded, corporate, internal, and private podcasts.
• How to choose the right B2B podcast format for your business goals.
• How companies use podcasts as a marketing channel.

_{How to start a B2B podcast} 

Starting a B2B podcast means planning for measurable business outcomes rather than just download numbers. You need to establish clear B2B podcasting best practices, from booking industry experts as guests to using modern content repurposing workflows.

Reading our guides you’ll learn:

• How to start a business podcast from scratch.
• Podcasting for small businesses and enterprise teams.
• The best enterprise video platforms to create corporate podcasts.
• B2B podcasting best practices.