Dark gradient background transitioning from black to purple with two faint abstract shapes on the right.
<- Back to overview
Improve your video marketing strategy with our step-by-step guides.

Video marketing

Blog
>
Video marketing

Video marketing is the use of digital video content to promote your brand, product, or service. From product demos to social media clips, businesses and content creators create quality videos to capture their target audience’s attention.

Below, you'll find guides and resources to help you build a video marketing strategy that will convert prospects and distribute your message.

Video formats and content types

Different video formats serve different goals. Talking head videos can establish brand recognition, while customer testimonial videos can provide social proof. 

In our blog, we’ll explore:

  • How to make talking head videos that build authority and trust.
  • How to record a product demo video that converts.
  • How to create corporate interview videos and CEO videos for brand and thought leadership content.
  • How to work with UGC creators and use user-generated content in your marketing.

Social media and event video marketing

Both social media and event video marketing can increase brand awareness to drive conversions.

Social media marketing involves promoting your brand and product through video content on platforms like Instagram, TikTok, LinkedIn, or YouTube. Event video marketing includes live streaming virtual events to sell a product, show your service in real time, or raise brand awareness related to your field.

Reading our blog, you’ll learn:

  • How to approach social media event promotion with video before, during, and after an event.
  • How to host virtual events and repurpose recordings into marketing content.
  • How to create social video for YouTube, LinkedIn, Instagram, TikTok, and more.

Video marketing for business

Business video marketing helps teams communicate more clearly with potential and existing customers. Professional videos support sales and your overall marketing strategy, increasing brand awareness and lead generation.

Our guides cover:

  • Internal communication strategy and where video helps teams align.
  • How to measure and keep track of key engagement metrics.
  • How companies can boost their video marketing efforts.
  • Corporate interview videos, training videos, leadership videos, and product explainers.

Video marketing is the use of digital video content to promote your brand, product, or service. From product demos to social media clips, businesses and content creators create quality videos to capture their target audience’s attention.

Below, you'll find guides and resources to help you build a video marketing strategy that will convert prospects and distribute your message.

Video formats and content types

Different video formats serve different goals. Talking head videos can establish brand recognition, while customer testimonial videos can provide social proof. 

In our blog, we’ll explore:

  • How to make talking head videos that build authority and trust.
  • How to record a product demo video that converts.
  • How to create corporate interview videos and CEO videos for brand and thought leadership content.
  • How to work with UGC creators and use user-generated content in your marketing.

Social media and event video marketing

Both social media and event video marketing can increase brand awareness to drive conversions.

Social media marketing involves promoting your brand and product through video content on platforms like Instagram, TikTok, LinkedIn, or YouTube. Event video marketing includes live streaming virtual events to sell a product, show your service in real time, or raise brand awareness related to your field.

Reading our blog, you’ll learn:

  • How to approach social media event promotion with video before, during, and after an event.
  • How to host virtual events and repurpose recordings into marketing content.
  • How to create social video for YouTube, LinkedIn, Instagram, TikTok, and more.

Video marketing for business

Business video marketing helps teams communicate more clearly with potential and existing customers. Professional videos support sales and your overall marketing strategy, increasing brand awareness and lead generation.

Our guides cover:

  • Internal communication strategy and where video helps teams align.
  • How to measure and keep track of key engagement metrics.
  • How companies can boost their video marketing efforts.
  • Corporate interview videos, training videos, leadership videos, and product explainers.
Video marketing ideas

Latest articles

Never miss another article
Highly curated content, case studies, Riverside updates, and more.
Oops! Something went wrong while submitting the form.

How to Make an Interview Video Professionally - Ultimate Guide & Free Template

Learn how to make an interview video with our full guide. We cover each step and share important dos and don't of interview videos.
Kendall Breitman
Social Media & Community Expert

7 Innovative Corporate Interview Videos Ideas to Boost Your Brand [Free Guide]

Enhance your marketing strategy with these 7 innovative corporate interview video ideas. Highlight your company brand and engage with your audience.
Abel Grunfeld
VP of Marketing
How to Record a Video Testimonial: 4 Ways
Learn how to record a video testimonial 4 ways: live remote, async, in-person DIY recording, or with an on-site crew.
Kendall Breitman
Social Media & Community Expert
Talking Head Video: How to Make and Edit One + Examples
Want to make a talking head video but aren’t sure where to start? We provide step-by-step instructions, plus some examples to get you inspired.
Kendall Breitman
Social Media & Community Expert
Start creating with Riverside. Go from concept to content, all in one place.
Get started
Text Link
How to Record a Video Testimonial: 4 Ways
Learn how to record a video testimonial 4 ways: live remote, async, in-person DIY recording, or with an on-site crew.
Kendall Breitman
Social Media & Community Expert
Text Link
Talking Head Video: How to Make and Edit One + Examples
Want to make a talking head video but aren’t sure where to start? We provide step-by-step instructions, plus some examples to get you inspired.
Kendall Breitman
Social Media & Community Expert
Text Link
How to Make an Interview Video Professionally - Ultimate Guide & Free Template
Learn how to make an interview video with our full guide. We cover each step and share important dos and don't of interview videos.
Kendall Breitman
Social Media & Community Expert
Text Link
7 Innovative Corporate Interview Videos Ideas to Boost Your Brand [Free Guide]
Enhance your marketing strategy with these 7 innovative corporate interview video ideas. Highlight your company brand and engage with your audience.
Abel Grunfeld
VP of Marketing