Webinar

Webinars are live or pre-recorded online events where a host presents to an audience over the internet. Marketers, educators, and B2B teams use them for lead generation, training, product demos, and more.

Below, you’ll find guides and resources on all you need to know about webinars.

_{What is a webinar?}

Besides looking at what webinars are, we also cover formats and how webinars compare to other live events.

You can read articles on:

• What a webinar is and how they work.
• Different webinar formats, including: recorded, evergreen, on-demand, and simulive webinars.
• How webinars compare to virtual events, town halls, and virtual conferences.

_{How to host a webinar}

To host a webinar, you need to plan your content, invite panelists or guests, set up registration, promote the event, go live, and follow up with attendees.

Our blog covers: 

• How to host a webinar step-by-step, from planning and presentation to going live.
• Webinar marketing, promotion, emails, and landing pages to drive registration.
• What is webinar ROI and how to track and improve KPIs.
• How to engage participants with polls, Q&A, and chat during your session

_{Webinar software}

Webinar software is the platform you use to host, stream, and manage your webinar. It handles everything from registration and live streaming to recording, repurposing, and lead capture.

We have guides on:

• The best free and paid webinar software and platforms.
• Alternatives to popular tools like Zoom, EverWebinar, and WebinarJam.
• Pre-recorded and automated webinar platforms.

_{To get started, read these articles first:}

• Best webinar software and platforms
• How to create a webinar
• How to record a webinar